Five ways to create marketing worth sharing

Avatar Posted by bizyolk under Online Marketing
From http://econsultancy.com 4167 days ago
Made Hot by: tcamba on June 27, 2013 12:37 pm
Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Draper model, marketers decided what the brand stood for and what its strategy was. Every touch point with the customer was controlled.

Today those touch points have exploded and marketers have far less control, said Fishburne. To succeed in such an environment, we need to create marketing worth sharing, he continued, outlining five guiding principles.





Comments


Written by logistico
4167 days ago

Wow, the person behind that idea, painting on the road, is very creative. Taking advantage of the road as a public way to catch more costumers is a bright one but I think it also give risk to the people who are driving. It may turn to accident if they will become stupid to enjoy reading road Ads.

Anyways, I believe that any media used for ads as soon as it is creative, are very effective.



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