BizSugar.com › Online Marketing › Four signs of a professional, credible website that increases conversions

If you want to sell people anything – a product, a service, an idea, or a free subscription – you have to begin by appearing credible.

First impressions count. The look of your site makes a difference. The words you use make a difference. The purpose and path are also important. A well-organized, intuitive website will increase your conversions, however you define them.