Gaming Sites May Be a Good Way to Reach Women Ages 45+

Gaming Sites May Be a Good Way to Reach Women Ages 45+ - http://www.dynamiclogic.com Avatar Posted by ArmadaIG under Online Marketing
From http://www.dynamiclogic.com 5815 days ago
Made Hot by: on March 28, 2008 8:52 pm
Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they access the Internet to play online games, according to Focalyst².





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