Previously, Google used two key metrics to calculate AdRank – the maximum CPC bid and the Quality Score of the ad – in order to determine how high the ad should be placed. Now, Google has added ad extensions into the mix, so the algorithms use three key factors, rather than two.
Google AdWords Get More Competitive with Ad Extensions
Posted by Xen under Online MarketingFrom http://xen.com.au 3856 days ago
Made Hot by: ObjectOriented on April 18, 2014 10:34 am
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