Google AdWords Get More Competitive with Ad Extensions

Avatar Posted by Xen under Online Marketing
From http://xen.com.au 3874 days ago
Made Hot by: ObjectOriented on April 18, 2014 10:34 am
Previously, Google used two key metrics to calculate AdRank – the maximum CPC bid and the Quality Score of the ad – in order to determine how high the ad should be placed. Now, Google has added ad extensions into the mix, so the algorithms use three key factors, rather than two.





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