BizSugar.com › Online Marketing › Google AdWords Scripts Offers Enhanced Automation - Moz.com

In the world of PPC marketing, it’s important to know what’s going on at all times. Whether you are just getting started with pay-per-click marketing or you have been doing it for years, you know that the main goal is to make money or get the proper ROI for your clients. The problem is that technology can often stand in the way of generating the ROI you like because it can be hard to analyze and manipulate the data quickly and efficiently. This is where AdWords Scripts comes into play.