Starting your paid search journey with AdWords can seem very daunting and overwhelming. What should your end goals be? How do you know if it’s working?

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Written by HeatherStone
4529 days ago

Hi Scott,

I don't use AdWords often but would definitely suspect it is an effective method of marketing a Website, a very different approach than Search Engine Optimization marketing. On the topic of buying links, obviously this is a very bad idea and will hurt your credibility in the online community not to mention your ranking with search engines.



Written by HeatherStone
4526 days ago

Agreed, Scott. It's a great starting point. I know some small business owners have great success with AdWords.



Written by ScottDudley
4529 days ago

Hi Heather,

This was a guest post, and I agree with what you have said. I am not personally a fan of Google Adwords but thought it was a good guide to those that are into it.

Buying links is something that I would never do either.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!