Google Display Network: The Black Hole of PPC?

Posted by DebMark under Online Marketing
From http://smallbiztrends.com 4992 days ago
Made Hot by: Small Business Bluesman on March 20, 2011 6:20 pm

Many advertisers have tried their hand at the Google Display Network (formerly known as the the content network) and concluded that just like a black hole pulls everything into it, that the Google Display network pulls in all your money. However, harnessing this tool can be a very effective strategy to improve your pay-per-click (PPC) results.

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Comments

Written by robertbrady
4980 days ago

Thanks for reading Shawn. If you have a relevant offering, the "distraction" can actually be a benefit to the user. Viva la display network!

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Written by ShawnHessinger
4992 days ago

Great article on the display network and thanks for sharing. It's interesting that, with all the talk of permission and keyword marketing focusing on what the prospect has specifically asked for or is searching for, distraction or interruption marketing is not dead...even though today the most powerful of these ads may be online and not broadcast during the Super Bowl.

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