BizSugar.com › Online Marketing › Google Instant Alters the Playing Field – But Search Isn’t Dead

According to the Google Adwords blog, “Google Instant helps users find information faster by showing relevant results as a query is typed.” As the user types, Google populates results in the search bar. This is not a new feature and has been used in Firefox and Internet Explorer for some time. But the question remains, how will this impact SEM and SEO?