Google Page Rank – It’s Well Past Time to Get Over it | Small business news; tips; networking

Posted by alastair under Online Marketing
From http://www.sitestreamseo.com 4878 days ago

If You Won't Listen to me, Listen to Google. I’m so sick of hearing about PageRank and misleading advice given to beginners in SEO you wouldn’t believe it. So I was very happy to see a Google post: "Beyond PageRank: Graduating to actionable metrics"

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by Adam_Gottlieb
4876 days ago

Good post, Alastair.

I think the problem is that many people associate page rank with website value since it is a tangible number, while the actual up-to-date algorithm is abstract and elusive (so are the concepts of online reputation or authority level for that matter). Moreover, many people don't know enough about the other concrete ways to determine site value, such as traffic to the site and income generated.

Adam

- 1 +

Written by alastair
4876 days ago

Thanks Adam

Certainly the fact that it's a number contributes to the problem. It is something concrete for people to hang on to when it all seems a bit hard to grasp.

I suppose we've seen the same with many other measures. Alexa Rank as a measure of traffic or Keyword density in trying to do SEO. People seem to crave the certainty of a number (that they can get easily).

It's just unfortunate how much it gets in the way of them understanding where they are and why.

- 0 +

Written by alastair
4878 days ago

Thanks Duncan

I'm glad you found it useful.

- 0 +