BizSugar.com › Online Marketing › Google Releases a Tool to Disavow Links

Links have always been and continue to be an extremely important part of SEO. Google ranks websites based on trust and the inbound links pointing to a website convey this trust. In the early days of Google and SEO nearly any link was considered to be a good link. That’s why so many low quality directories and link farms started popping up. Website owners knew that people were out hunting for links so they sold them. As the Google ranking algorithm has become much more advanced, these practices are now frowned upon. The link building focus has shifted to building links from relevant sites that target audience members actually visit. That way, the links help build SEO trust but also help to improve visibility and generate traffic back to the website.