A little earlier this year, Google released the newest benchmarks for mobile page speed among businesses. The report showed us two things:
Mobile page speed is really, really important. Google gives it a ton of weight when grading and ranking mobile sites (and remember, Google' algorithm is"mobile first"these days, so that makes a lot of difference). Prospects give speed even more weight than Google – it's the first thing they notice and a key factor in bounce rates.
Businesses are flunking their mobile speed report card. Badly. On one hand, this is really embarrassing news, because experts have been talking for years now about how important a tight, speedy, friendly mobile site is in today's world. Apparently, very few companies have listened. On the other hand, it means there's still a lot of room for differentiation – if you can create a mobile site that beats the benchmarks, you can really stand out...which means making a lot of extra revenue.
Google's Mobile Page Speed Benchmarks - How Does your Site Measure Up?
Posted by 21Handshake under Online MarketingFrom http://blog.21handshake.com 2764 days ago
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