BizSugar.com › Online Marketing › Great Content Should Attract Links, Not Build Them

I came across this great post on the YouMoz blog a few weeks ago and one line in particular really stuck with me, “…the interest in great content is to attract links, where as a lot of what Google is looking to eliminate are examples of where content is used to build links…” The author was talking about the Google Panda update which first rolled out late last year and took on sites with thin and low-quality content, scrappers and spam blogs.