BizSugar.com › Online Marketing › Harnessing the Power of Microcontent for Your Blog

Let’s face it: blogging isn’t just about blogging any more.

If your weekly blogging plan ends with publishing the blog post — and maybe sharing it to Facebook and Twitter — you’re no longer even keeping up with the competition. You’re falling way behind.

In its most basic terms, microcontent is what you share on your social media pages, but when you pay attention to what you’re sharing and how, it can become more powerful than that.

The power of microcontent comes from the fact that you can create and repurpose it from existing, long-form content.