This post is dedicated to the local small businesses that continue to invest waste money in their local print yellow pages. I still get the yellow page books and yes instead of adding them to my handy blue recycle bin immediately from the end of the driveway I actually keep them.

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Written by DIAPMedia
5144 days ago

Thanks for your comment Businessavante. I agree with you in certain cases and areas as I mentioned in the article there is some yellow page usage but the trend of usage is diminishing and going in a bad direction. I think more and more with mobile and even search there is a big opportunity for local business to get more exposure and in a more cost effective manor.



Written by businessavante
5146 days ago

I agree that businesses definitely need to be online, but I DO use the phone book for local listings. I don't need to see reviews & maps if it's in my own backyard because local "word of mouth" is literal, not virtual. If they're not in the book, I won't know they exist, and I'm not about to look online for businesses around the corner - just for what used to be "mail order" businesses. Maybe I'm a dinosaur (here's your cue weigh in, Entrepreneurasaurus).

businessavante



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