BizSugar.com › Online Marketing › Holiday Shoppers Plan to Go Mobile

If you’re a retailer or e-tailer getting ready for the holiday shopping season, know this: Shoppers are going mobile this year. In Apigee’s 2012 Holiday Shopping Survey, more than half (57 percent) of mobile app users say they are considering purchasing their holiday gifts on a mobile device. Books, electronics, toys and apparel are among the top purchases users plan to make via mobile.