BizSugar.com › Online Marketing › How Content Marketers Can Win the War on Ad Blockers – AdLatch

Ad blockers are the bane of bloggers everywhere. Their usage results in lost revenue for site owners and until now, any countermeasures by publishers have caused a backlash among consumers. Fortunately, new technology is available, which I’ll get to in a moment, but first, let’s find out where it all went wrong.