BizSugar.com › Online Marketing › How Does User Intent Affect Keyword Research?

Quick question—what’s the difference between running shoes, gym shoes and tennis shoes? Are the three terms relatively interchangeable or do they have very specific meanings to you? That right there is user intent. When an avid tennis player searches for “tennis shoes” they are expecting to find a very specific product. A mom looking for new shoes to for when her kids go back to school might search using “tennis shoes” even though her kids don’t actually play tennis. They both used the same search phrase to look for different things. Is your site optimized to take user intent into account?