BizSugar.com › Online Marketing › How Does User Intent Impact Your Keyword Research?

Keyword research is one of the hardest things a site owner will have to do for their SEO campaign. While you may think it’s relatively straightforward and simple (choose the best keywords that relate to the content of the page—how hard can that be?), it’s really a lot more complicated than most site owners realize. The keywords you select will form the cornerstone of your SEO campaign—they will affect which searches your site ranks for and what kind of visitors your site will get. I’ve been in the SEO industry for nearly 13 years and have been running my own business for the last 7 and I only recently really narrowed in on the right keywords for my business. Why is finding the perfect keywords for your site so hard? It all comes down to user intent.