BizSugar.com › Online Marketing › How Emotion Marketing Works to Capture Your Prospects Attention

Think about your favorite commercial. Now think about the last post you shared on a social media network. Now remember the last movie, or restaurant, or song you recommended to a friend. Each one of these memories has something very important in common: each one of them made you feel something. Whether you laughed at a ridiculous joke or teared up at an emotional scene in a movie, you weren't just committing the bare facts to mind, your brain was actually storing the way that moment made you feel. There's a very good reason for that: remembering how a predatory animal incited fear or a delicious handful of berries brought satisfaction is what helped our ancestors carry our genes through the rough terrain of prehistoric times.