BizSugar.com › Online Marketing › How Google Analytics Can Benefit Your Customer Experience Platform

How Google analytics and customer data can be used to drive growth to your online business by putting customer experience to work for you.

Google Analytics is a tool used in each step of a customer’s journey: from benchmarking customer support to gauging and assessing your customer’s voice and preferences for actionable, product decision-making. The following are six proven tips on how Google Analytics can help benefit your customer experience.