How Long Should Your Video Be? - YouTube | Small business news; tips; networking

Posted by JulieWeishaar under Online Marketing
From https://www.youtube.com 3778 days ago
Made Hot by: problogger78 on August 2, 2014 10:17 am

How long should your video be to be most effective? Today when people go online, one thing they don't feel they have enough of is...TIME! While they are surfing the Internet They are bouncing from one site to another The shorter the video, the more likely it will get watched. MAKE SURE YOUR VIDEOS ARE: clear, concise and valuable. DELIVER GREAT INFORMATION THAT ANSWERS QUESTIONS, SOLVES PROBLEMS, and USE CLEAR CALLS TO ACTION.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by JulieWeishaar
3764 days ago

I DEFINITELY agree. Yes, the longer the video the more the need for it to be engaging.

- 0 +

Written by ebele
3767 days ago

Watched your YouTube video. You mentioned the shorter the video, the better. How short do you think, on average?

- 0 +

Written by ebele
3764 days ago

Thanks for the detailed reply, Julie.

I think any video, regardless of length, should be engaging. In fact, perhaps the longer it is, the more engaging it should be or else you might lose viewers. What do you think?

- 0 +

Written by JulieWeishaar
3767 days ago

I try to keep promotional videos under 2 minutes. Sometimes you just can't get everything you need to say in two minutes so you have a few choices. 1) make sure the video is engaging enough to keep "them" watching or 2) you can always create a teaser shorter video as an introduction. There are of course always exceptions. Sales videos tend to be really long. Sometimes in my opinion, too long. But it is pretty much accepted that a sales video will be longer than 2 minutes. Again, it depends upon the purpose of the video. Training videos WILL be longer but the expectation of the viewer is to learn something and if they are watching the video, it means they are interested in what you are teaching and therefore won't mind the length. It is more the promotional and business profile videos that need to watch how long they are.

- 1 +