Over the past year, there has been noticeable uncertainty surrounding the PPC marketing industry. Despite the release of several new advertising features, cost-per-click on search advertising is worryingly high and desktop searches are heading steadily downwards. During this time we’ve seen a large shift from desktop to mobile, and it is negatively affecting digital advertising...
How Mobile Flipped PPC Upside Down
Posted by JordanfromMotiliti under Online MarketingFrom http://www.motiliti.com 3137 days ago
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