BizSugar.com › Online Marketing › How retailers are merging the online and offline shopping experience through personalised, local content

The shopping experience has been intrinsically altered by digital technologies in recent years. Wearily struggling with shopping bags down the high street is no longer necessary as online stores have made browsing convenient and accessible. We can now make purchases at the swipe of a mouse and the click of a button from the comfort of our living rooms.

But despite the phenomenal growth of online shopping there is still a demand for the experiences confined to ‘bricks and mortar’ shopping, namely touching, feeling and seeing products and being amongst fellow shoppers for a more social experience.

- See more at: https://www.jonnyross.com/news/how-retailers-are-merging-the-online-and-offline-shopping-experience-through-personalised-local-content#sthash.BpskrJ3C.dpuf