BizSugar.com › Online Marketing › How Split Testing Can Help You Return Your Ad Spend The Same Day

I wasn’t a fan of split testing, actually I had the opinion like Ben Settle that you can really run a true test online and figure out for sure which background color of your site converts the best, because you can’t get the same 100 people look at your site and tell you which one they would rather opt-in to and if you take two different groups of 100 people and show two different version of your site then the results will be skewed, because the people are different and different people may react differently to your site. So, to make a real test that would be statistically relevant you need a lot of traffic, at least a couple of thousand of visitors and even then you can’t rely on the results too much.