BizSugar.com › Online Marketing › How the Domination of Google Products will Impact Hotel Search

With Google's new features affecting the hotel search experience, hoteliers must be prepared to adapt to this evolution and re-strategize their marketing efforts to keep guests' loyalty away from OTAs and brand sites and into the independent hotel. Hoteliers will see a higher ROI from direct bookings when they implement a strategy that aligns with Google's changes.