BizSugar.com › Online Marketing › How to Better Use Live Coverage in Your Business

When companies use live coverage in promoting their events, they expand their scope of viewership and build doors for opportunities. By making events accessible online, more people will watch and get involved in the event, even if they can't physically be present. Live coverage allows you to generate a bigger audience, facilitates online interaction and opens up opportunities for new revenue. So how can you better use live coverage to your company's advantage?