BizSugar.com › Online Marketing › How to Build an Emotion B2B Marketing Campaign that Works

Think your feelings are deep and complex? They may actually be far more straightforward than we give them credit for. There are four emotional states that essentially drive every decision that we make as human beings - happy, sad, afraid/surprised, and angry/disgusted, according to a recent article by Julie Beck in Atlantic. Those last two choices are grouped up because our initial stimuli and facial expressions are nearly identical between the divide: a simplification that comes in handy for the purposes of an emotion B2B marketing campaign. Effectively selling to your customers becomes a much easier task when you focus on and incorporate one or more of these "base" emotions: because they're familiar, we're keyed to recognize and respond to them when they enter our proverbial radar.