BizSugar.com › Online Marketing › How To Build And Scale A Curated Newsletter In 5 Easy Steps

There is barely a more rewarding marketing activity today than content creation. It’s useful for your audience – and it works for your brand.

But as meaningful as it is to produce your own content, publishing and distribution remain a huge challenge for companies of all sizes.

While reading an insightful article from Noah Kagan, I got one of those moments of clarity.

As prolific as you can be in content creation, you always rely on rented platforms to spread your messages, whether it’s Google, Facebook or Twitter. One day, these platforms may change their policies and algorithms and leave you out. And there would be nothing you can do about it.

In a sense, many brand content publishers today are at the mercy of external platforms.

The way out of this?