BizSugar.com › Online Marketing › How to Build Better Customer Relationships with White Paper Marketing

Audiences want access to expert advice, and they look for content to get it. Today, your ability to reap value from white paper-driven leads is greater than ever — especially if you view these publications as starting points in your relationships with new prospects and customers. Is your white paper strategy on track to deliver lasting customer relationships and the higher ROI that comes with them?