BizSugar.com › Online Marketing › How to Clean Up a Link Portfolio

Inbound links are an important part of SEO, but you don’t want any old link pointing to your site. Unfortunately some website owners are learning this the hard way recently. The latest Google algorithm updates are penalizing sites that have lots of low quality backlinks. If you want to recover from a penalty, you need to invest the time that it takes to completely analyze your backlink profile and take the steps necessary to get any bad links removed.