BizSugar.com › Online Marketing › How to Create a Landing Page that Converts

A landing page is the focus point of your online sales funnel. It’s what tells a visitor to your website how to act on their interest in your business. There are many different kinds of landing pages, focusing traffic from hundreds of different sources and for hundreds of different reasons and desired actions.

In this article you’ll learn exactly what a landing page is, how to create one, and the five steps you need to take to create a landing page that converts a lead into a customer.