BizSugar.com › Online Marketing › How to Create Engaging Content: 6 Steps to Follow [Infographic]

Creating content is challenging, but creating content that can engage your readers is even more so. In a study conducted by Moz and Buzzsumo, up to 75% of the million online articles they analyzed were not engaging content, which is alarming when you remember that lack of engagement means you fail in eliciting transformation that will convert your readers into leads or sales.