BizSugar.com › Online Marketing › How to create spot-on content for your company blog

A company blog has become an essential tool to communicate with customers and prospects.
It gives us the opportunity to tell our story, present our products or services and explain what we believe in.
In order to be an effective channel for reaching our target group, we need to carefully define our audience and choose content which is tailored for their needs and expectations.
This article presents a couple of questions which we need to ask ourselves before developing our content marketing strategy and also offers some tips on how to create an effective blog.