BizSugar.com › Online Marketing › How To Improve Your PPC Campaign By Creating Testing Hypothesis

Here is the hottest article about testing and creating hypothesis to improve your PPC campaign that is capable online up to now…

…It’s written by Noran El-Shinnawy for the Search Engine Watch and I can say she made it made it very clear and simple that a PPC campaign is all about testing and tweaking. Once you find out something to be getting you results you are pleased with, you stick to it, improve what you can and jump on another campaign...
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