Everyone is searching for more shares, likes, tweets, retweets, etc. for their content. However, in today’s world of content marketing, relevant shares can be more important than just any share. What do I mean by this? It is all about quality over quantity. It isn’t just enough to have bot accounts share your content a thousand times for it to be relevant. Instead the accounts that share your content should be authority figures or relevant to the subject matter.

So how do we ensure that a percentage of our content is seen and shared by these relevant people?





Comments


Written by lyceum
3295 days ago

Erik: Thanks for sharing this piece from Social Media Club. Have you attended Social Media Club events?



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