BizSugar.com › Online Marketing › How to Influence Today's Influencer

Today's digital media is different from the traditional printed era when big publications were the go-to top tier influencers and celebrities were the third-party endorsement options.

A fresh look at public relations is required. Here are some tips on how to influence today's influencers in today's digital media. It includes a new approach on how to classify, reach, reward and validate the new media influencers. Take a peek on how McDonald's approaches its social strategy and more.