BizSugar.com › Online Marketing › How to Localize Your Keyword Research

Keyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you’ll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of conversion. Most keyword research tools are going to provide you with national search volume information. But let’s say you own a small business, like an insurance agency that only caters to a localized community. You don’t want to or need to rank on national level for your keywords. How do you go about localizing your keyword research? It’s actually a simple process.