The Google Place Page is essentially free advertising, a great opportunity to build out another mini-website for your business. But it comes with strings attached. Read about what elements you can -- and cannot -- control to take best advantage of this Google-supplied opportunity.





Comments


Written by swssem
4981 days ago

Duncan,

You make some very good points. When one stops to think about the power Google has it can be very frightening, for sure. And Place Pages, I think, are particularly dicey. Google is scraping reviews, with, as you say, no verification of authenticity, and placing them on a page that many business owners don't even know is there, representing them online. At least they do now allow the verified business owner to respond to reviews -- which is a step in the right direction.

Thanks for the comment.



Written by businessavante
4996 days ago

If google doesn't bother to verify reviewers as actual customers of the business in question, what good are reviews - good or bad? They want to control which reviews are left on a business' "place", but w/o verification of authenticity - "someone somewhere" left a review, and they "scraped" it up off of a review site that also doesn't verify.

Duncan



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