BizSugar.com › Online Marketing › How to Market Your Business With Online Videos

Online videos are becoming a more important part of the marketing mix for businesses, according to a November 2011 study by the e-tailing group and Invodo and reported by eMarketer. Specifically, product videos are attracting and holding consumers’ attention, the study found. U.S. consumers who find product videos on websites watch them 60 percent of the time. In fact, 36 percent of respondents reported having watched at least five product videos on brand or retail websites in the prior three months.