How To Measure Your Online Performance Now Ranking Reports Are Dead

Posted by irfanahmad1989 under Online Marketing
From http://www.digitalinformationworld.com 3108 days ago

Google has changed a lot over the past few years. Since the Pigeon update, search results have been tailored to the user’s location, search preferences, browsing history, and time of day. This means that no search results are the same.

Rankings fluctuate throughout the day and websites that rank number 1 in a user’s search might be on page 2 or 3 for another.

Traffic to your site is obviously your number one metric - people need to find your site in order to engage with your brand and buy a product or service.

Organic, referral, and social traffic are all important, so include all of them in your reports. Do also take a look at total traffic to find out what the split with PPC is.