How to Recruit Your First B2B Marketing Manager

Posted by 21Handshake under Online Marketing
From http://blog.21handshake.com 2821 days ago

From SaaS to social media, B2B marketing is changing at a rapid pace– is your business keeping up?

Here at 21 Handshake, one of the biggest challenges our clients face is how to effectively bridge the gap between IT and sales departments and keep their partner marketing agency in the loop. IT, Sales and Marketing are no longer three separate departments with limited communication or coordination between each. That’s why a B2B marketing manager is so critical.

Your B2B marketing manager serves as a link between internal IT and Sales departments and your partner marketing agency. This manager coordinates everything from social media to direct mail campaigns and makes sure that all marketing efforts are aligned to the company’s bigger picture goals. Whether your company is deciding on its next big CRM investment or shifting social media strategies, the marketing manager keeps all stakeholders on the same page.