BizSugar.com › Online Marketing › How to Respond to a Negative Hotel Review

Review sites and social media are tools that all travelers use when looking for hotels to stay in. They are becoming extremely important in today’s travel industry, especially now that OTAs like Kayak are starting to integrate TripAdvisor reviews directly into their searches. In this high-tech world we live in, it is best for general managers to interact with their customers on social media, especially when it comes to online customer reviews.