BizSugar.com › Online Marketing › How to Run a Successful Facebook Sweepstakes or Contest (and why they work)

Online contests and sweepstakes are everywhere.

“Can they work for me?” you – the online retailer – ask.

YES!

If you sell anything online to consumers – i.e. clothing, umbrellas, electronics, candles, vacation packages, cars, etc. – a sweepstakes can help your business.

“What EXACTLY can they do for me?” you ask.

Let’s start with what a “successful” sweepstakes is. You can define success by the goals you achieve.