BizSugar.com › Online Marketing › How to Save Money on Google AdWords

Check your AdWords account or ask your AdWords firm about how they are handling a concept called “broad match.” Yes, this is a detail that you may not know about that could be costing you A LOT of money. We all know AdWords can be a very effective method of obtaining relevant traffic and leads for your business. But it also tends to be a very costly method for customer acquisition, and as such, it is important to understand the details in order to optimize your results.