BizSugar.com › Online Marketing › How to Start Conversational Marketing with the Biggest Impact on Maximizing Hotel Reviews

TripAdvisor tells us that traveler reviews remain a go-to source for information.

Research shows that;

95% of travelers trust online reviews
85% of travelers read up to 10 reviews
78% of claims reviews help them feel more confident in their decisions
And as much as 80% said hotel reviews meet their expectations.

Not only are travelers relying on reviews for their decisions, but they expect to see an authentic response from the hotel management.