BizSugar.com › Online Marketing › How To Test Your Market WithYour First Press Release As A Trial - WebMaster-Success.com

A press release, when properly optimized and distributed for search engine visibility, can be a good source of traffic, depending on how newsworthy your press release is and how popular your industry (or rather, your target keywords) is.

By tracking the traffic from your press release distributions, you can accurately measure the success of each press release