How To Use Analytics to Activate Your Brand Messaging

Posted by jdquey under Online Marketing
From http://www.leadchat.com 3250 days ago

In 2014, "61% of executives cited data management as their most significant challenge."

That’s unsettling news. Why?

Because opportunities exist to create targeted branding campaigns with the help of analytics.

How can your business can infuse analytics into your marketing strategy?

1. Centralize fragmented data from social media channels, mobile apps, and CRMs.

2. Understand the customer’s needs to find gaps in your current marketing strategy.

3. Solve the real problems by using data to either prove (or disapprove) our assumptions.

4. Deliver the right message to enhance the digital relationship