BizSugar.com › Online Marketing › How To Use Google Analytics To Optimize AdWords Ad Positioning

If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this data in a visual way that makes optimization intuitive.