BizSugar.com › Online Marketing › How to Use Twitter Hashtags to Generate Event Marketing Buzz

On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar. Hashtracking.com allowed HubSpot to follow the effect of conversations surrounding the event. Its analytics allow users to track campaigns, measure reach, and calculate the influence of a given topic.