BizSugar.com › Online Marketing › How to Verify Link Value

Link building is an essential part of search engine optimization. The search engines view inbound links pointing to a website as indicators of trust. Of course, they favor certain links over others and not all links are created equal. It’s relatively easy to build a bunch of links from websites that hold little to no value. It takes much more of an effort to build links from quality sites. In order to ensure that your link building time is well spent, here are 4 tips to determine the value of a link and decide whether it’s worth it: